Size doesn't matter when it comes to media features. Many journalists and media outlets are interested in unique stories, innovative products, or compelling stories, regardless of the size of the business. A skilled publicist can help tailor your story to make it appealing to media contacts.

"Media" refers to various channels through which information is communicated to the public, such as magazines, TV, radio, online publications, blogs, podcasts, and social media platforms. Landing media features involves getting your business or story covered in these different outlets to reach a wider audience and push your business in front of millions of potential eyes.

Media features can provide great exposure to your business, increase brand awareness, build credibility, attract new customers, and differentiate you from competitors. It can also lead to increased website traffic, improved SEO, and help put you in front of the eyeballs that need you the most.

Phew! Publicists do so much for your business! They are essentially your sales people, working their connections to get you featured at major media outlets. A publicist must have expertise in storytelling, and knowledge of media trends to craft compelling pitches, target relevant journalists or outlets, and increase your chances of securing media coverage. That's why it's important to hire a publicist who knows the space so they can get you the best odds of getting featured.

Timing is so important in landing a media feature. Planning ahead and aligning your media strategy with product launches or relevant news cycles increases your chances of securing impactful media coverage. A publicist can help you establish a strategic media calendar to maximize opportunities throughout the year but it's important to start early! Sometimes media outlets are planning months in advance so starting earlier is better!