The Pitch the PRess Mastermind™

THE VISIBILITY YOU'VE BEEN MISSING — WITHOUT PAYING A PR AGENCY $10K+/MONTH 

Get media coverage that grows your business, builds your credibility, and gets your story in front of thousands — without spending a dime on ads or dancing for the algorithm.

 
I WANT TO LAND MEDIA

Learn to Get Featured In:

You’re Ready to Get Featured. You Just Need the Right Strategy.

Journalists don’t want perfectly polished press releases. They want powerful, relevant stories.

As a business owner, expert, or founder, you already have that story — you just need to know how to pitch it the right way.

Enter Pitch the PRess.

This is a 6-month, journalist-backed group coaching mastermind where I teach you how to land REAL media coverage — the kind that actually drives traffic, builds your brand, and brings in high-quality leads.

No spammy databases. No junior publicists doing the bare minimum. No guessing. Just a proven system that works.

One Media Feature Can Completely Transform Your Business

 

IF YOU’VE BEEN TOLD THINGS LIKE:

😬 “Just go viral on Reels or TikTok!”

😬 “Throw a few hundred bucks at Facebook ads to grow your brand!”

😬 “Hire a PR firm if you’re serious about visibility!”

Here’s why that advice sucks:

👉 The algorithm isn’t interested in your expertise. And your followers aren’t even seeing your content — so how are new people supposed to find you?

👉 Ads can work, but only if you’ve got $10k+ to blow and time to test until you get it right (spoiler: most small businesses don’t).

👉 PR firms often charge thousands monthly with no guarantee — and you're one of 50+ clients handled by a recent college grad who’s still figuring out how the media works.

Sound familiar?

So many of my clients came to me after feeling burned by paid marketing strategies that drained their budget and their spirit.

What they needed instead? A way to own their story — and pitch it with confidence.

I WANT MY BUSINESS IN THE MEDIA
INTRODUCING

So What Is Pitch The PRess Really?

It’s the only visibility coaching mastermind that gives you access to a former journalist’s insider pitching framework, a curated media list, and real-time feedback to help you land major media.

Whether you’ve:

  • Never pitched before

  • Been ghosted by reporters

  • Unsure where to start

  •  Not seeing clients come to you

…this is where that changes.

You’ll finally understand how the media works — and use that knowledge to be seen, be credible, and get paid.

Here's What's Inside Pitch The PRess

 

  • 🔥 6 Months of High-Touch Coaching & Accountability

    Every month, you get 4 calls:

    ✅ 2x/month Pitch Coaching Hot Seats — Submit your pitch, and we’ll revise it live on the call. Walk away ready to hit send.

    ✅ 2x/month Meet the Media Sessions — Hear from working journalists at outlets like GMA, Business Insider, NBC, and more or publicists at big firms. Ask questions, pitch them directly, and make lasting connections.

    💬 Private Slack Channel

    You’ll be surrounded by a small group of purpose-driven business owners like you. Ask for pitch feedback, drop links to your wins, and stay accountable .

    🎯 Custom Story Intensive (1:1 Call With Me)

    In week one, we meet 1-on-1. I pull out your best story, help you shape your first pitch, and we send it out immediately.

    Clients like Jillian and Amanda? They got published — and paid — by Business Insider for their stories in week one.

    🗂️ Curated Media List (Not a Crappy 80K Database)

    This is the exact list I use for clients who’ve been featured in Forbes, CNBC, MarketWatch, Refinery29, Oprah Daily, and more.

    You won’t need to dig through 80,000 cold leads. You’ll know who to pitch — and how to reach them. This list is worth it's weight in gold and definitely worth the program in its entirety.

     

I Want In!

Pitch The PRess Is For You If...

  • You’re tired of your business feeling invisible and you’re ready to build real credibility.
  • You know you have a powerful story — you just need help getting it into the right hands.
  • You want to land features in major outlets like Forbes, Business Insider, and CNBC (without spending thousands on a PR agency).
  • You want a coach who’s actually been in the newsroom and knows exactly what reporters are looking for.
  • You’re ready to learn a proven media pitching system you can use again and again as your business grows.
I want in!

Hi, I'm Mercedes Barba

As a former journalist, professional editorial leader, senior video producer, and all-around media expert, I’ve seen businesses go from unknown to known almost instantaneously with a media feature.

Having 15 years of experience (and a master's degree to boot), I know this saying to be true: to achieve success in your business, you must be visible.

I've spent the last (almost) 15 years of my career as a journalist serving as senior video producer, senior editor, and editorial lead at large media outlets like Meredith Corporation, Time Inc., NBC Universal, Group Nine Media, Red Ventures, and more… and I’ve been responsible for green lighting headlining stories that push countless businesses into the spotlight.

I've sifted through thousands of pitches that hit my inbox and I’ve seen many that either miss the mark or others that came so close.

You have no idea how a few tweaks can turn every pitch into a headline story.

That's why with this knowledge, I’m making it my personal mission to get teach hardworking, impact-driven business owners like you how to land their own media—without spending thousands on a publicist.

Because becoming an overnight success is much easier when you get your business in front of the right people.

 

What Students Are Saying

Working with Mercedes has been the best business decision I’ve made in a long time. She understands my business and message. Her communication is timely and helpful. Her journalism background and professionalism helps her target the best media for me, and I’ve been so happy with my press coverage.

- Sharon Rose Hayward, Founder Winning at Work

Mercedes is not only an absolute rockstar when it comes to getting your expertise in front of the right media outlets, but she’s a great friend too. She treats you and your business like it’s her own. She will take your current brand visibility and double it, 10x it. She will help you build the credibility and trust you need if you’re just getting started. If you’re even slightly thinking about working with her, just do it. It is SO worth it!

-Annie Cole, Money Coach

Mercedes is an exceptional PR professional! She’ll get you featured but what’s equally important to me is how much she guides and supports you along the journey. During times when a deal falls through at the last minute, she didn’t let me get discouraged and was our biggest cheerleader. And it paid off! She’s a phenomenal PR person and an amazing human being. So glad I found her!”

- Amabel Akwa-Asare, entrepreneur

GET STARTED TODAY!

Pitch the PRess Mastermind

Billed Monthly

$1,000

Save $950 a month for a limited time!

I WANT TO PITCH THE PRESS